“Hijack” creator George Kay is launching his own label as part of an exclusive partnership with New Pictures and All3Media.

The multi-year deal will see Kay, who is responsible for hits including Idris Elba-starrer “Hijack” on Apple TV+, Netflix’s “Lupin” and ITV series “The Long Shadow,” launch Observatory Pictures, which will co-produce all new Kay content with New Pictures. All3Media, owner of New Pictures, will distribute it globally.

Kay previously worked with New Pictures on "The Long Shadow," which the showrunner created and wrote. Under the terms of the new deal, he will work closely with New Pictures CEO Willow Grylls and executive producer Matt Sandford to create new internationally successful high-end dramas.

In addition to “The Long Shadow,” a true-crime drama about the British serial killer from Yorkshire, New Pictures has produced series including HBO’s “Catherine the Great,” “No Escape” for Paramount+ and BBC/Starz show “The Missing.”