How Sole Motive Defined Its Brand Down To Business – Presented by Officeworks

As part of our Down To Business series, which offers great advice from some of Australia’s most successful business owners, we talked to co-founder of Sole Motive, Terry O’Halloran. Sole Motive is an aggregator and innovator in the running and fitness lifestyle space, and does everything from hosting events to publishing print content and creating fitness apparel.

In this video, Terry discusses the key challenge Sole Motive faced in unifying their business and communicating this to their customers. He elaborates on the additional challenge he experienced of conveying this mindset internally within the company, and encourages other business owners to seek guidance and expertise from external agencies for ultimate success.

For more business advice and to read more about Sole Motive visit officeworks.com.au/workwise

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