Why Your Screen Printing Pricing Sucks – Here’s How To Fix It

Bruce and Steven chat with Nick Gawreluk who just finished his MBA thesis on print shop profitability. Spending a lot of time researching and working in the screen printing industry, Nick was able to break down pricing into a simple formula.

Nick Gawreluk LinkedIn: https://www.linkedin.com/in/nick-gawreluk-7631801a/

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Bruce Ackerman
https://www.instagram.com/bcackerman / https://twitter.com/bcackerman_

Steven Farag
https://twitter.com/stevenfarag / https://www.instagram.com/steven.ink_

00:00:00 Intro
00:06:02 A Thesis on Pricing
00:08:41 The Way You’re Thinking About Profit is Wrong
00:12:11 Contribution Margin
00:20:02 I’ve got my margin, now what?
00:28:56 Application
00:41:25 Scope of Research
00:43:56 Where can you learn more?

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#screenprinting #printlife #printhustlers #printavo #screenprintlife #dtg #embroidery #merch #ecommerce #printshop #screenprint

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